What Is a Dark Kitchen?
A dark kitchen (also called ghost kitchen, cloud kitchen, or virtual kitchen) is a restaurant that only operates for delivery and takeaway — no dine-in. Lower rent, lower staff costs, higher margins. If you are thinking about starting one, the technology you choose will make or break your business.
The Technology Problem
Most dark kitchens start on Uber Eats, Rappi or Deliveroo. This means a commission on every order — on Uber Eats in the U.S., up to 30%. For a business model built on efficiency, giving away that much revenue to a platform is counterproductive. You need your own ordering system.
Multiple Brands, One Kitchen
The power of a dark kitchen is running multiple restaurant brands from the same kitchen. A burger brand, a sushi brand, a healthy bowl brand — all from one location. Bite2u lets you manage each brand separately with its own menu, pricing and delivery zones, all from one dashboard.
Own Delivery vs Platform Delivery
With your own drivers, you control the customer experience from kitchen to door. No cold food, no wrong orders, no driver showing up 45 minutes late. Bite2u assigns orders to your drivers and sends them the route via Google Maps. Cost: $0 in commissions per order.
How to Start
Step 1: Find a commercial kitchen space (lower rent than a restaurant). Step 2: Set up your brands and menus on Bite2u. Step 3: Hire 2-3 drivers. Step 4: Launch on social media and Google. Step 5: Scale. Everything you need is in one platform, starting at $49.95/month.